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Have your customers given consent?

As new technologies are developed, consumers have multiple devices and channels to interact via, allowing marketers to access more data than ever. However with the general data protection regulation (GDPR) deadline nearing, marketing departments must consider how they collect, store and process any data moving forward in order to meet the required level of GDPR compliance.

Featured in Digital Marketing Magazine, Nigel Crockford, Business Development Manager at IT security consultancy eSpida, explains the ways in which marketers must adapt within the thought provoking article ‘Have your customers given consent?’

The article can be read in full here

 

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Data security: Two factor authentication

Locked gate for data security

In today’s technological world, media reports of website hacks are becoming more and more prevalent. Furthermore, with human error reportedly accounting for almost two-thirds (62%) of data breach incidents, personal details are frequently being compromised.

Nowadays passwords alone, even those considered complex, are no longer satisfactory to keep the hackers at bay. A scary thought for businesses holding hundreds, thousands or, in the case of some large corporations, millions of customer records. However, there are options available to increase IT security and protect data.

Two factor authentication
To confirm a user’s stated identity, Two Factor Authentication (2FA) uses a combination of two different elements from three categories; knowledge, possession and inherence.

Knowledge
– Passwords
– PIN’s
– Secret questions/memorable information

Possession
– Card readers
– Wireless tags
– USB tokens

Inherence
– Fingerprint readers
– Retina scanners
– Voice recognition

Two factor authentication may be carried out with a hardware token or a soft token such as an authentication app on a smart phone.

Hardware tokens such as the Yubikey from Yubico are becoming more common in the workplace. They add an extra layer of security to networks and user accounts to ensure it is only the authorised user that can access the data with their personal credentials.

Yubikey and Authlite
The Yubikey is a touch sensitive authentication device (hardware token) used for second authentication and is best used with a pin or password. The Yubikey will generate a one-time passcode and provide that second authentication and when used in conjunction with Authlite, a simple yet strong two-factor authentication module (soft token), will provide two factor authentication to the network.

Setting up the system is straightforward and quick to configure from start to finish.

For organisations of all sizes there are many benefits of using the Yubikey for two-factor authentication:
– Prevents unauthorised access by requiring the physical presence of the token to log onto a device
– Easy to use
– Affordable – Total cost of ownership is significantly reduced
– Durable – no moving parts, crushproof and waterproof
– Can be used as part of a business’s ongoing GDPR policies and procedures

Summary
The old adage ‘prevention is better than cure’ has never been more relevant in the world of cyber security, as any organisation that has fallen victim to a data breech will testify.

Making it near impossible for hackers to access your accounts, two factor authentication is one of the cheapest, most simple things to put in place to secure any account. The question isn’t why should you use two factor authentication, it is why wouldn’t you use two factor authentication?

For more information about two factor authentication and how we can help you, get in touch on 0344 880 6145 or email info@espida.co.uk

 

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